Darvishi drops bilingual anthem 'Jelo' and teases July 1 video

Iranian-American pop artist Darvishi released “Jelo,” a dance-pop single about pushing past self-doubt and moving forward, on June 26. The rollout includes a Koja Cafe collaboration in Westwood and a music video set for July 1.

Why it matters: - Darvishi is using “Jelo” to sharpen her identity as a Persian-American pop artist who mixes English and Farsi with modern dance-pop. - The single centers on self-doubt, resilience and reclaiming momentum, themes that connect the release to a broader audience beyond fans of bilingual pop.

What happened: - Darvishi released “Jelo” on June 26. - The single is a bilingual anthem about pushing forward after self-doubt. - The track blends dance-pop with Persian-inspired influences. - Darvishi wrote “Jelo” with Addis and Korey Keys. - A music video for “Jelo” is set for July 1. - The video was directed by Lina Kraftsoff and choreographed by Rachel Melendres.

The details: - “Jelo” means “forward” in Farsi. - Darvishi said she wrote the song during a period of creative doubt and used songwriting to work through that feeling. - The song includes both English and Farsi lyrics. - Addis has worked with Kylee Russell, Gavvin and DaniLeigh. - Korey Keys has worked with Sabrina Carpenter and Sam Kim. - Darvishi teamed with Koja Cafe for a special drink inspired by the single. - Fans can visit the cafe on June 26 from 7-10 p.m. at Saffron & Rose in Westwood, California, to meet Darvishi and try the menu item. - Darvishi released “Soltane Ghalbha” in May. - Darvishi performed at Eastalgia’s Spotlight Show on May 16, Live Music Night at The Woods Lounge on April 23 and the Kibitz Room on April 18. - Fans can find updates on Darvishi’s website and Instagram account.

Between the lines: - The release continues Darvishi’s strategy of pairing music with culture-forward branding, live appearances and local event tie-ins. - The bilingual songwriting and Persian motifs help position Darvishi in a lane that bridges Iranian heritage and mainstream pop. - The cafe collaboration and video rollout suggest a coordinated effort to turn a single into a multi-platform moment.

What's next: - Darvishi’s next visible move is the July 1 music video release for “Jelo.” - Fans following Darvishi’s website and Instagram should expect more music and performance announcements. - The singer’s recent release pattern suggests additional singles or appearances may follow as she builds on the “Jelo” campaign.

The bottom line: - “Jelo” is both a personal reset and a polished pop rollout for Darvishi, with music, visual content and an in-person activation all aimed at extending the single’s reach.