Core dna adds MCP layer for faster enterprise website launches

Core dna has launched an MCP-enabled layer that lets enterprises build websites and landing pages with Claude and Copilot in about 30 minutes. The company says the approach cuts go-to-market time by 82% and boosts productivity 5x for multi-site operators.

Why it matters: - Core dna is pitching a faster way for franchises, multi-property brands and membership networks to launch and manage digital properties without relying on developers for every change. - The company says the MCP layer reduces bottlenecks, shortens launch cycles and gives marketers a single system for websites, locations and chapters. - For operators running many properties, Core dna says the model cuts both time and cost tied to separate CMS, commerce, workflow and middleware tools.

What happened: - Core dna launched an agentic platform with an MCP layer that lets users create landing pages and full websites through natural language prompts. - The platform works with Claude and Copilot and is designed to let non-technical users build before moving into Core dna. - Core dna says customers are already using the MCP server to launch landing pages and digital properties in roughly 30 minutes. - The company says its customers have cut go-to-market time by 82% and increased productivity by 5x. - A product demo is available here: More information.

The details: - The platform lets users orchestrate content, manage workflows, set user permissions, access version control and automate behavior-based personalization through natural language prompts. - Core dna says customers no longer need onboarding because they can use Claude to build websites while keeping Core dna guardrails in production. - Nisrine Douidy, Core dna’s Product and Marketing Specialist, said internal teams and customers have been 5x more productive over the last few weeks when publishing and managing content across multiple properties. - Core dna says customers can make a change once, set scope across one brand, a region, every chapter or the full network, and push that change across selected properties with approval, audit and rollback controls. - Sam Saltis, Core dna CEO, said the platform removes the need for a development cycle and agency invoices for many tasks. - Saltis said Core dna is designed to replace what he called the cost of stitching together separate systems for each brand or location. - Saltis said marketers can tell Core dna what they want and the platform will execute it safely, securely and without a developer in the loop.

Between the lines: - The launch positions Core dna as an operations layer, not just a content management system, with AI-assisted creation tied directly to production workflows. - The emphasis on guardrails, approvals, audit trails and rollback suggests Core dna is targeting enterprise buyers who want speed without losing control. - The Claude and Copilot integrations also signal a push to meet teams where they already work, which could lower friction for adoption. - Core dna is also trying to reframe website management as network orchestration, especially for brands with many locations or chapters.

What's next: - Core dna says customers can continue using the platform to move from prompt to draft to live page without waiting on a developer ticket. - Saltis said that workflow can turn campaign pages that once took weeks into same-morning launches. - The company says the platform is aimed at franchises, multi-brand retailers, manufacturers and membership networks that need to manage many sites from one central team. - Core dna says its current platform metrics include a 4.5-star G2 Enterprise rating in Digital Experience Platforms, 99.9%+ API uptime and an average time-to-launch of under 60 days. - The company operates from Melbourne, Boston and Berlin.

The bottom line: - Core dna is betting that enterprise website operations can move from developer-led projects to prompt-driven workflows, with speed gains as the headline and governance as the selling point.